Colliers | PRD – Australia 108
AX Creative partnered with Colliers and PRD to capture Sapphire By The Gardens—a landmark dual-tower development in Melbourne’s CBD. The project focused on delivering high-end photography that reflects the property’s architectural elegance, premium interiors, and lifestyle offering.
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The Opportunity
Capturing Melbourne’s tallest residential icon through architectural photography
The opportunity was to create imagery that communicates not only the building’s architectural significance, but also the luxury living experience it offers. The challenge was to balance scale and detail, capturing both the grandeur of the tower and the refinement of its interiors.
Strategy
AX Creative approached the project with a focus on scale, perspective, and atmosphere.
The goal was to highlight the building’s vertical presence while also showcasing the lifestyle within. Careful attention was given to composition, lighting, and framing to ensure every image reflects both architectural precision and luxury appeal.
Approach included
- Architectural and interior photography
- Emphasis on natural light and panoramic views
- Composition to highlight scale and verticality
- Lifestyle-driven visual storytelling
Execution
The photography captured a range of spaces, from private residences to shared amenities, ensuring a complete visual narrative of the development.
Floor-to-ceiling windows and open-plan layouts were framed to emphasise light, space, and expansive views across Melbourne’s skyline, the Yarra River, and Port Phillip Bay. Interior details were carefully composed to reflect material quality and craftsmanship, while wider shots highlighted the building’s scale and architectural impact.
The result is a visual suite that balances intimacy and grandeur, showcasing both the living experience and the landmark presence of Australia 108.
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