Colliers | PRD – St Boulevard
AX Creative partnered with Colliers and PRD to photograph St Boulevard, a luxury residential development located on Melbourne’s iconic St Kilda Road. The project focused on creating high-end visual assets that highlight the development’s design, amenities, and lifestyle appeal.
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The Opportunity
Showcasing resort-style luxury living through architectural photography
The opportunity was to create imagery that communicates both the architectural sophistication of the development and the lifestyle experience it provides. This required balancing interior detail, shared amenities, and environmental context to present a complete narrative.
Strategy
AX Creative approached the project with a focus on lifestyle-driven storytelling and spatial composition.
Each image was designed to highlight the seamless connection between living spaces, natural light, and the surrounding environment—capturing the essence of modern luxury living.
Approach included
- Architectural and interior photography
- Lifestyle-focused visual composition
- Emphasis on natural light and spatial flow
- Highlighting amenities and shared spaces
Execution
The photography captured both private residences and resort-style amenities, ensuring a well-rounded visual story of the development.
Open-plan interiors were framed to emphasise space, light, and material quality, while shared areas were photographed to reflect the elevated lifestyle offered to residents. The surrounding views of Melbourne’s skyline and parklands were integrated into compositions, reinforcing the project’s prime location.
The result is a cohesive visual suite that presents St Boulevard as both a refined living space and a lifestyle destination.
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