Ultra Music Festival 2022
- Creative Direction
- Photography
- Videography
Ultra Music Festival is one of the world’s premier electronic music festivals, known for delivering an unparalleled experience of music, energy, and production. Since its expansion to Australia, Ultra has brought together a powerhouse lineup of international and local DJs, producers, and live acts, offering an unforgettable spectacle for electronic music lovers.
Held in iconic cities like Sydney and Melbourne, Ultra Music Festival Australia features multiple stages, each showcasing diverse genres such as EDM, house, techno, and trance. With cutting-edge stage designs, mind-blowing visuals, and state-of-the-art sound systems, the festival creates an immersive atmosphere that resonates with Ultra’s global reputation.
From legendary headline acts to emerging talent, Ultra’s lineup celebrates the best in electronic music, drawing a crowd of passionate fans ready to unite under the beats. Beyond the music, Ultra delivers an electric vibe, unforgettable moments, and a vibrant community, making it one of Australia’s most highly anticipated music events.
Challenge
Our assignment was to capture the vibrancy and essence of the Ultra Music Festival Australia (UMFAU) through two main photography objectives. First, we were tasked with shooting the merchandise collection for UMFAU, showcasing the unique fashion elements integral to the festival’s brand. The second part of the project involved photographing the main event itself, capturing the dynamic atmosphere and memorable moments of the festival.
Ultra Merchandise Shoot 2020
Despite choosing a challenging day for the shoot at the Flemington Racecourse, the event unfolded successfully. A key highlight of the project was the opportunity to work with several influential figures in the industry. Their collaboration and expertise were instrumental in executing the project flawlessly, despite the less-than-ideal shooting conditions.
The final photography captured not only the stylish merchandise of UMFAU but also the vibrant energy and excitement of the festival. These images serve as a testament to the lively spirit of Ultra Music Festival Australia and play a crucial role in marketing and promoting the event. The collaboration with influencers also added a layer of engagement and appeal to the visual content, enhancing the overall impact of the project.
