SSS More than just sneakers
- Photography
- Videography
- Creative Direction
Secret Sneaker Store (SSS) is Australia’s premier streetwear consignment retailer, specializing in rare and collectible sneakers and apparel. Established to cultivate the nation’s sneaker community, SSS offers a trustworthy platform for both customers and consignors
Our task was to encapsulate the urban vibe of Melbourne city through our lens, focusing on popular lifestyle locations. The brief from Secret Sneaker Store was minimal, giving us creative freedom to capture candid shots that align with the streetwise and contemporary essence of the Off White brand. Our approach was to shoot spontaneously, embracing the urban environment to achieve high-caliber photographs that resonate with the brand's identity.
Leveraging the dynamic backdrop of Melbourne, we successfully produced a series of images that not only mirrored the urban spirit but also elevated the visual appeal of the Off White campaign. The photographs were versatile in their use, finding prominent placement across the Secret Sneaker Store's website and serving as striking banners in their Chadstone and Sydney stores.
Beyond digital and in-store displays, these images further amplified the brand's presence by being featured on billboards, significantly enhancing the visibility and reach of the Off White campaign. This project underscores the power of candid, high-quality photography in capturing and conveying the essence of a fashion brand within the urban landscape.
