A Blend of High Fashion & Tech Wear
The brief presented to us by Secret Sneaker Store was to craft a series of three videos that encapsulated the essence of high fashion, set against the backdrop of public spaces with minimalist setups. The unique challenge was to seamlessly blend the elements of high fashion with a tech wear aesthetic, creating a harmonious and visually appealing narrative.
Our strategy was to employ high-fashion music to set the tone, enhancing the overall sophistication and style of each video. The choice of public spaces as the setting was crucial to achieving a juxtaposition between the refined nature of high fashion and the everyday, accessible essence of tech wear.
The aim was to create content that resonates with the fashion-forward audience of the Secret Sneaker Store, while also appealing to a broader demographic interested in the evolving intersection of high fashion and technology in apparel. The videos were designed to not only showcase the products but also to tell a story that aligns with the contemporary and cutting-edge brand identity of the Secret Sneaker Store.
The end result was a trilogy of videos that successfully married the elegance of high fashion with the functionality and edge of tech wear, set against simplistic yet striking public backdrops. This approach not only highlighted the products but also elevated the brand’s position in the competitive world of fashion retail.