






The Challenge
- Photography
- Creative Direction
Our task was to produce an exemplary hero shot for Made For Man, a brand specializing in men’s beauty products, to be featured in GQ Magazine. This project came with the challenge of an extremely tight deadline, requiring completion within a single day.
Our team dedicated eight hours to capturing just one perfect photo, followed by an additional two hours of meticulous retouching. The goal was to not only meet the deadline but to deliver a photo that encapsulated the sophistication and quality of the Made For Man brand.
Insight & Outcome
This intensive and focused photography session resulted in a striking image that successfully captured the essence of the Made For Man brand, meeting both the aesthetic and quality standards of GQ Magazine.
The completion of the collection shots further enhanced the brand’s online presence, offering visually appealing and cohesive imagery for their e-commerce platform.
Publication: See Here
What is MFM?
In a market crowded with brands leaning into botanicals and clean beauty, Made for Man stands apart with a refreshingly bold and purposeful approach. Designed specifically for men, Made for Man brings a new level of integrity to skincare by focusing on what truly matters — locally sourced ingredients, ethical practices, and formulas that actually deliver results.
At its core, Made for Man is a celebration of Australia’s rich natural resources. Every product is powered by native botanicals, ethically harvested from Australia’s diverse landscapes. Ingredients like Kakadu plum, lemon myrtle, and Tasmanian pepperberry are not just trendy inclusions — they are scientifically proven to nourish, protect, and revitalise male skin, which faces unique challenges compared to female skin. Whether it’s environmental stress, irritation from shaving, or simply the need for effective hydration, Made for Man addresses it all through nature’s finest offerings.
Beyond ingredients, Made for Man is committed to complete transparency and responsibility. Every formula is locally researched, locally manufactured, and free from harsh chemicals or synthetic fillers. You won’t find parabens, sulphates, or artificial fragrances here. Instead, each bottle is filled with pure, high-performance botanicals that work harmoniously with the skin — not against it. It’s skincare that’s as honest and hardworking as the men it’s made for.
Sustainability isn’t just a buzzword for Made for Man — it’s a foundation. From ethical ingredient sourcing to environmentally conscious packaging, every detail is considered. The brand recognises that modern men not only care about what goes on their skin but also about the impact their choices have on the planet. By choosing Made for Man, customers are supporting a future where quality and conscience go hand-in-hand.
What truly sets Made for Man apart is its laser-sharp focus on male needs. While many brands offer unisex or slightly adapted products for men, Made for Man was crafted from the ground up with the modern Australian male in mind. The textures are tailored to thicker, often more resilient skin. The scents are grounded in the natural, earthy notes men gravitate toward. The routines are streamlined — no unnecessary steps, just highly effective results.
Made for Man isn’t about following trends — it’s about setting a new standard. A standard where natural, ethical, and effective are non-negotiables. A standard where Australian natives are celebrated for their potency and sustainability. And a standard where men can take pride in the products they use every day, knowing they’re not just taking care of their skin but also contributing to a better future.
In a world where authenticity matters more than ever, Made for Man offers men a way to invest in themselves without compromise — clean formulations, real results, and respect for the world around them. It’s not just skincare; it’s a movement for men who value substance over hype, and quality over quantity. And it’s proudly Australian, through and through.