Where style meets substance
- Graphic Design
- Social Media Marketing
- Videography
- Photography
Kokaine is more than a streetwear brand — it’s a movement built on authenticity, culture, and community. Founded by Hao Phu, Kokaine draws inspiration from Japanese design influences and the raw energy of modern street culture.
What sets Kokaine apart is its transparent storytelling and deep connection with its audience. Through platforms like their YouTube channel Hao You Phill, fans get an unfiltered look at the brand’s evolution, creative process, and behind-the-scenes moments.
From humble beginnings to launching their Melbourne flagship store and cultivating a loyal following, Kokaine is more than clothing — it’s about wearing a story, being part of a family, and pushing boundaries in fashion.
Our collaboration with Kokaine, a Japanese-inspired streetwear brand based in Melbourne, Australia, spanned over two years, encompassing multiple campaigns across their collection. The challenge was to create content that reflected the dynamic and evolving nature of their campaigns, from local pop-up events to nationwide travel. This long-term partnership required us to adapt and evolve our content strategies to keep pace with the brand's growth and changing needs.
Throughout our engagement, we had the opportunity to work closely with Kokaine, gaining a deep understanding of their brand identity and target audience. This insight allowed us to tailor our photography and videography to showcase the unique aspects of their streetwear line effectively. Our social media efforts were focused on engaging with their audience and enhancing Kokaine's online presence, ensuring that each campaign resonated with their followers and attracted new customers.
Kokaine's streetwear collections, infused with Japanese-inspired aesthetics, were brought to life through our visual storytelling and social media strategies. The diverse range of content produced over these two years played a significant role in strengthening Kokaine's brand recognition and customer engagement. Our comprehensive approach across photography, videography, and social media helped establish Kokaine as a prominent player in Melbourne's fashion scene, particularly in the streetwear niche.
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