Fueled by Design, Driven by Results
- Graphic Design
- Lead Generation
- Brand Awareness
Grimm Industries specialises in the design and creation of high-quality, automotive-inspired furniture, art, and décor, including the iconic V8 engine coffee tables.
Combining expert craftsmanship with bold, industrial aesthetics, Grimm Industries transforms automotive passion into unique statement pieces for homes and businesses.
Grimm Industries had primarily relied on organic brand awareness and basic Google ads, implemented through boosting strategies. The unique challenge was targeting the ideal market segment for their niche products, which are often seen more as luxury 'wants' rather than essential 'needs'. This meant that most leads were either hobbyists or special occasion purchasers, making precise targeting crucial.
Within the first month of implementing our specialised lead generation and digital marketing strategies, we observed a significant impact: a 107% increase in sales. This success was largely attributed to the use of targeted traffic/conversion and lead generation ads. Remarkably, the lead generation ads were highly effective, yielding 2-10 leads daily on a modest budget of $5 per day. However, the volume of leads presented a challenge for the small scale of Grimm Industries, as they struggled to manage the influx. Over three months, our strategies generated over 1,600 leads. This translated to an impressive ROI of 4x from conversion ads. Additionally, Grimm Industries achieved top-of-page ranking for keywords across 50 pages.
