The Challenge
- Graphic Design
- Illustration
- Art Direction
- Creative Direction
- Marketing
Insight & Outcome
Our endeavor with Alymros centered on establishing a brand identity for their new product line in the homeware market. Initially conceptualized as a bath salt brand, Almyros was a business idea that emerged during the COVID-19 pandemic. However, the brand did not fully materialize into a commercial venture. Despite this, the foundational work involved creating a brand ethos that embodied a European-style, homemade bath salt product.
The vision for Almyros was to capture the essence of European luxury and simplicity in its bath salt products. This involved developing a brand identity that resonated with the aesthetics and values of a homemade, artisanal product line. The branding strategy focused on elements that would appeal to consumers looking for natural, high-quality homeware products that offered a sense of comfort and luxury.
Although Almyros did not progress to a full market launch, the brand development process laid the groundwork for a potential future venture. The work done in creating a cohesive brand experience for Almyros demonstrates the importance of a well-thought-out brand identity, especially in the competitive homeware market. This project highlights how effective branding can set the foundation for a product’s market appeal and consumer perception, even in the conceptual stages.