The Pizza Bar Strathmore

The Pizza Bar Strathmore holds a special place in AX Creative’s journey. As one of our first clients, the partnership began with simple promotional work and evolved into a full-scale rebranding and marketing collaboration. The project focused on redefining the brand into PBS—representing Pizza, Burger, Souvlaki—while developing a cohesive identity and digital presence.

Client:

Services:

Branding

Communications

Year

2024

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The Opportunity

Building a brand identity through change, creativity, and real-world challenges

The business faced a critical moment during the COVID-19 pandemic, where shifting consumer behaviour required a rethink of both brand identity and business direction. There was an opportunity to reposition the brand into something more modern, recognisable, and versatile, while standing out in a highly competitive takeaway market.

Strategy

AX Creative approached the project with a focus on clarity, flexibility, and recognisability.

The rebrand aimed to simplify the identity while expanding its meaning—transforming Pizza Bar Strathmore into PBS, representing a broader offering of food categories.

Approach included

Brand repositioning and naming strategy
Logo design and icon system development
Packaging and visual identity creation
Supporting digital and marketing content

Execution

The brand identity was developed around a bold and simplified system.

A new logo was introduced alongside a set of custom icons representing Pizza, Burger, Souvlaki, and drinks—creating a recognisable and adaptable visual language for packaging and marketing.

Photography and content were produced to support the brand rollout, ensuring consistency across both physical and digital touchpoints. The result was a cohesive identity designed to be flexible, modern, and easy to apply across multiple formats.