The billboard design was strategically developed for placement across baggage carousels and international arrivals—areas with maximum foot traffic and dwell time.

A clean, high-impact layout ensures immediate readability, even in fast-paced environments. The design system allows for updates and refinements every six months, with annual evolution to maintain freshness while preserving brand consistency.

Each iteration is carefully reviewed and approved, ensuring alignment with Setia’s long-term brand vision.