RT Edgar
AX Creative partnered with RT Edgar to deliver high-quality photography and videography across a large portfolio of residential properties. The project focused on producing consistent, premium content while adapting to the needs of multiple agents and listings.
50%
Increase in online views
34%
Faster Sales
82%
Increase in Social Awareness
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The Opportunity
Scaling high-quality property content across 100+ listings
RT Edgar required a content partner capable of delivering high-volume production without compromising quality. With multiple agents, varying property types, and different expectations, the challenge was to maintain a consistent visual standard while tailoring content to suit each listing.
Strategy
AX Creative approached the project with a focus on consistency, efficiency, and adaptability.
By establishing a streamlined workflow and maintaining clear communication with agents, we ensured each property was presented at a high standard while meeting tight timelines.
Approach included
- Scalable content production workflows
- Consistent visual style across listings
- Adaptation to individual agent preferences
- Efficient turnaround for multiple projects
Execution
Over the course of the collaboration, AX Creative produced content for 100+ properties, working with more than 20 agents.
Each property was captured using a combination of cinematic video and professional photography, highlighting key features, layout, and lifestyle appeal. Drone footage and dynamic shots were incorporated where appropriate to enhance the overall presentation.
Despite the scale of the project, quality remained consistent—ensuring every listing was presented with clarity and impact.
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AX Creative is a full service creative and marketing agency helping brands grow through strategy, content, and performance marketing.
We partner with startups, growing businesses, and established brands to build visibility, generate leads, and scale sustainably.
We partner with startups, growing businesses, and established brands to build visibility, generate leads, and scale sustainably.
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