Shaping Nota's Strategic Product Development & Go-To-Market
- Graphic Design
- Package Design
- Renders & Product Development
- Media / Content Creation
- Digital Marketing / Advertising
NOTA, which is Latin for ‘Notebook’, sought to position itself as a key player in the customizable product arena. To align with their brand identity and market strategy, we engaged in comprehensive planning and execution, encompassing product vision, growth strategies, and digital content creation. Our initial project involved a collaboration with Houndstooth Tailors, a Melbourne-based company specializing in custom-tailored suits. This partnership provided an ideal platform to demonstrate NOTA’s capabilities in customization and its potential in the corporate sector.
What is Nota
About NOTA
NOTA is Latin for note or notepad. It is a minimal “Tech meets lifestyle” brand that creates conventional everyday accessories and gadgets for millennials in the business world.
Mission
NOTA is passionate about impacting the world of organisation in business, education and everyday life. We want to help people breathe life into their everyday accessories and express themselves through lifestyle products.
What makes NOTA Unique?
We are the first to commercialize a smart notebook/compendium product. Through the connections of the notebook (clip/magnetic/button), colours of the inside and outside, materials, thickness, size of charging.
From Drawings to Renders...
The primary challenge in developing NOTA's product strategy was to identify and source a product that could be easily customized and integrated into a variety of business models. As NOTA was in its pre-launch phase, with a focus on B2B (business-to-business) interactions, our objective was to create a product foundation that would facilitate capital raising and enable gradual expansion into larger markets.
For our first shoot with Houndstooth Tailors, we focused on creating compelling videography and photography that showcased the synergy between custom-tailored suits and NOTA's product offerings. The visual content was designed to highlight the elegance, personalization, and high quality of both brands. Additionally, we developed a web design strategy that reflected NOTA's business goals and targeted the B2B market effectively. This project laid the groundwork for NOTA's product development and market entry strategy, highlighting the brand's potential in offering customizable solutions to various business sectors. The collaboration with Houndstooth Tailors served as a testament to NOTA's commitment to quality, customization, and strategic growth in the corporate and e-commerce landscapes.
From Renders to Development
After countless tests, meticulous design adjustments, and experimenting with various packaging options, we finally perfected our vision. We’re proud to announce the release of our first 50 products, crafted with precision and care to meet the highest standards of quality and innovation.
Images that speak volumes
A Collaboration between NOTA & Houndstooth Tailors
