European Inspired Swimwear
Founded by two sisters, VM Swim draws its inspiration from the timeless elegance and sophistication of European swimwear. The brand captures the essence of European summer, blending classic styles with modern touches to create swimwear that embodies effortless beauty and confidence. Designed for those who appreciate quality, comfort, and refined aesthetics, VM Swim celebrates the art of looking and feeling your best by the water.
Embarking on VM Swim's launch campaign, we embraced a candid approach with two core elements in mind: showcasing Euro swimwear and leveraging a captivating location. Our mission involved crafting two main launch videos, complemented by a series of spontaneous reels. With just a duo handling the entire campaign, we relied on natural lighting and minimal camera equipment to capture the essence of the brand. The shoot took place in a European-style house on the Mornington Peninsula, where we encountered a mix of weather conditions, including rain, on a warm 25-degree day. Despite these challenges, we successfully achieved a vibrant and verdant visual theme, perfectly aligning with the Euro swimwear's aesthetics.
The resilience and creativity of our approach paid off. Two years post-launch, the videos continue to be a cornerstone for VM Swim's promotional and advertising efforts, showcasing their enduring appeal and effectiveness. This campaign not only highlights the power of adaptive and minimalist filmmaking but also underscores the lasting impact of visually compelling content in the fashion and swimwear industry.